Branding a nation is “putting a human face on a product.” According to Aharoni, this is a process and not something that will occur overnight. “It will take time.” Explaining Brand Israel strategy, Aharoni said that the key to any nation branding is to “find out what the nation in whole is good at and communicate that to relevant audiences.”

If South Africa could rebrand itself, there is no reason why Zimbabwe cannot and I am not talking about some socialist- sounding acronym or slogan. This calls for a change in mindset and approach.

"South Africa: Inspiring New Ways", the new slogan for championing the country locally and internationally, has been approved by the country's Cabinet following extensive development and consultation by Brand South Africa.

Alice Kendrick, professor in the Temerlin Advertising Institute of SMU’s Meadows School of the Arts, has been named to the Global Insights Advisory Council for Brand USA (formerly the Corporation for Tourism Promotion).

Although many Holly- and Bollywood scenes are shot in Switzerland, until now the country’s efforts to promote itself haven’t been anything to sing and dance about. The new head of Film Location Switzerland aims to professionalise the sector to attract more producers...

Mexico's President Felipe Calderon has called in a British expert on country branding for advice, and the country's tourism industry is now headed by a man who has worked for some of the biggest consumer brands in the world.

In a recent report, SERI analyzed how Korea’s hosting of international events such as the 2018 PyeongChang Winter Olympics and the 2011 Daegu IAAF World Championships alongside the Korean wave and an upswing in global activities by Korea’s multinational corporations have contributed to Korea’s move up in the rankings of the Nation Brands Index.