As the Korean wave sweeps over Asia and the rest of the world, there is a growing audience for all things Korean. There are already dozens of K-pop sites, allkpop has 75 million views a month, but koreaBANG has a harder news edge.

Thus post-conflict, there needs to be concentrated efforts to either reintroduce or reemphasize the representations of the best of that society. By doing so, economic and social recovery can be hastened by the benefits of increased country brand awareness.

Nonetheless, Austad believes Norwegian design going in a positive direction. He suggests that it has a growing number of young and ambitious designers all eager to identify how Norwegian design should be in the 21st century. He also adds Norwegian design has a strong cultural foundation and hopes that Norway will be able to continue to brand itself as a design nation in the future.

Nigerian government and people have been called upon to buy into the concept of nation rebranding and affirm the idea...Governor Amaechi says Nigerians sense of aculturisation is strong but Nigerians must be ready to be pragmatic and deliberate in the act of nation branding.

However, the EU video So Similar, So Different, So European is slightly, well, different. It doesn’t originate from the global province towards the center, not even the other way round. It is a narrative the EU is telling to itself.

In reality, a country’s brand image has direct bearing on its economy. Country-related intangible assets in many ways influence the market-shares of brands and their marketing effectiveness, which is why no subnational or even company can be rated above its sovereign. But this could also be vice versa. For instance, Japanese cars and Japan’s global ratings.

On the whole, foreign investors find India an excellent investment opportunity that relates to the arena of “needs and wants” marketing, as opposed to “desires and aspirations” marketing. For the latter, China is an excellent destination, and not India.