From a global branding point of view what is the worst thing that can happen when you mention the word Finland? The worst thing that can happen is that nothing springs to mind. This is why Finland has become interested in developing its country brand and image over the past few years.

We learnt with disbelief yesterday that the world boxing title fight that was to be the first of its kind to be staged on Botswana soil has been postponed indefinitely for lack of funds...This world title fight would offer a rare opportunity to unfurl the banner of Botswana on the world stage, forever leveraging branding the country for all that it stands for.

In plain language, putting Ghana’s tourism where we want it also demands the active participation of our film makers. Quite frankly, our filmmakers can’t do this alone. They need a nudge and more from our national branding authorities.

APDS Blogger: Emina Vukic

With the notable exception of Canada, public diplomacy most everywhere is enjoying somewhat of a renaissance, with interest and activity at levels not seen since the end of the Cold War....Why the resurgence?

One of the defining attributes of being in a center of global commerce and culture is the feeling you get when walking down the sidewalks. In London, I found the experience of strolling a few blocks from where I was staying to the downtown campus of UEA London, in large part along the fabled Brick Lane, to be a source of energy and inspiration.