After years of torture and imprisonment, Mohamed Nasheed was, at 41, democratically elected to the presidency of the Maldives. The critically acclaimed documentary "The Island President" (98 percent on Rotten Tomatoes) tells that story. More centrally, it tells President Nasheed's heroic story of putting a human face on this low-lying island nation, which faces inundation through climate change.

Branding of a country is determined more by its value systems and governance principles. I was in Rwanda last week after one year. Every time I visit the country I observe a number of positive things that we Kenyans have not succeeded in achieving over the years.

A so-called brand ranking of countries, which was held recently by the UK Brand Finance company, shows that Russia, among other BRICS countries, is still very popular with foreign businesspeople as an object for investments.

Miller Matola, CEO of Brand South Africa, says since 1994, South Africa has continued to exceed expectations in keeping its regulatory and financial environments sustainable and on par with the rest of the world.

Everybody’s trying to rebrand Africa, and it isn’t going so well. Vogue Italia’s latest issue... is called “Rebranding Africa”, and as you’d expect the whole thing is an embarrassing and insulting shambles. The images are okay, but otherwise it feels like something a middle-schooler cobbled together for a class project. And then got a “D” for it.

These “Three Ts” don’t account for all of the changes which are transforming diplomatic practice in the 21st century. But they do go some the way towards providing an explanation of why so many governments are placing an increased reliance upon public diplomacy and branding to advance their international agendas.

In the previous three entries in this series I have tried to compare and contrast various aspects of public diplomacy

Canada’s brand could also be enhanced by associating with iconic, highly visible projects in Asian countries. For example, Ottawa should push to achieve partner-country status for the Delhi-Mumbai Industrial Corridor, Asia’s largest building project (Japan is already there). It’s also time to revisit the argument to build a Sovereign Wealth Fund by pooling our resource rents.