“The top ten Most Valuable African Nations are without a question among the most dynamic African nations at the forefront of re-inventing Africa’s image, reputation and competitiveness,” said Thebe Ikalafeng, founder and chairman of Brand Africa.

This follows the opening in 2011 of our Embassy in Addis Ababa, home of the African Union. Expanding our diplomatic footprint sends a clear signal of the Government's commitment to building a long-term partnership with the countries of Africa. Australia is also seeking membership of the African Development Bank. And our Prime Minister Julia Gillard hopes to attend the African Union Summit in Malawi this year, the first ever Australian Prime Minister to do so.

The SHOUT campaign is a great initiative...However, this should be done through chords, bass lines and rhythms that are proudly South African. We don't see Australians importing music for "Australia Day", so why do we import their music for usage in what is a SA challenge?

The most-populous nation has been throwing tens of billions of dollars at its prestige deficit for a decade, all part of an effort to enhance China’s soft power, something of which the U.S., for all its crises, has a surplus.

By investing in a sporting event the magnitude of the FIFA World Cup as part of its public and cultural diplomacy exercise, South Africa was able to promote the country’s passion for an international game and to portray South Africa as a hospitable nation and host to the world.

...a wide adoption of .ng by Nigerians shall constitute a good tool in the effort to project the good people of Nigeria and the nation, noting that, “The ‘bad image’ war will be won on local and international fronts when institutions of government; credible, real and legal persons and entities in Nigeria, adopt the use of the .ng, not just from a consumerism perspective, but by generating Nigerian content on the Internet.”