According to the Brand Finance, Turkey is in the top ten fastest growing brand between other nations. According to their "Nation Brand" research, Turkey boosted its brand value 114 billion USD comparing to last year and leaving Poland, Austria, Belgium, Greece and several other European Union (EU) countries behind.

Against others in their income group, the most overperforming non-high income countries are Vietnam, India, China and South Africa". India is expected to occupy sixth position among the top 10 wealth markets in 2012, according to 2012 Global Wealth Market Report by Datamonitor.

Designing a logo for a new company is never easy but branding a nation is even harder. Which is why the government's plan to create a UAE national logo is creating huge debate among the nation's most prominent design experts because like anything in life, whether or not you like a design is entirely subjective.

In the MENA region, the UAE reigns supreme in the latest Country Brand Index, up from third place last year to hold the top slot, ahead of Israel and Egypt, but it owes its 25th place overall out of the 113 countries surveyed to a blend of positive attributes.

“Today, we have uploaded a collection of UAE nation brand logos, which were proposed during the last Cabinet session. The UAE nation brand logo will promote the UAE & tell its story to the world. I want all of you to choose the design you think is best. All the relevant entities shall coordinate to use the logo to communicate the qualities of the UAE in areas like economy, culture & tourism.”

Whether the country likes it or not, Namibia already has a brand. Outsiders have a specific idea of the country's character, and at the moment that character is branded by generalisations, narrow perceptions, stereotypes, and clichés. Gordon suggested a number of ideas that Team Namibia can use to improve its global competitiveness.

The use of nation-branding by middle power states has continually increased as other nations engaged in the policy experience some success and create a name for themselves in the international community. Nation-branding allows states to distinguish themselves from other nations or create a new image due to negative perceptions of individuals across the world.

China ranks top among emerging economies in exercising intangible power, according to the soft power index report released by consulting firm Ernst & Young...A country's intangible power varies in terms of global image, global integration and global integrity, each of which include several factors such as media exports, tourism and carbon emissions, according to Ernst & Young.