The Brand Kenya Board has launched a campaign to market Kenya during the forthcoming London Olympics. The Board has secured a four-storey premise in London, dubbed ‘Kenya House’ where it will showcase Kenya as a top investment, trade and tourism destination in Africa.

Miller Matola, Brand South Africa’s chief executive officer, believes the 60-second commercial, unveiled with the new slogan on 4 July at The Theatre on the Track at Kyalami in Midrand, encapsulates the “can-do” spirit of South Africans. He trusts that it will illustrate the determination of the country’s citizens to overcome obstacles and find new and better ways to get things done.

The “American brand” features the United States as an incubator of creative goods and services, and of entrepreneurial companies, many of which spread their best practices through their products, trade partnerships and investments around the world.

According to the Brand Finance, Turkey is in the top ten fastest growing brand between other nations. According to their "Nation Brand" research, Turkey boosted its brand value 114 billion USD comparing to last year and leaving Poland, Austria, Belgium, Greece and several other European Union (EU) countries behind.

Against others in their income group, the most overperforming non-high income countries are Vietnam, India, China and South Africa". India is expected to occupy sixth position among the top 10 wealth markets in 2012, according to 2012 Global Wealth Market Report by Datamonitor.

Designing a logo for a new company is never easy but branding a nation is even harder. Which is why the government's plan to create a UAE national logo is creating huge debate among the nation's most prominent design experts because like anything in life, whether or not you like a design is entirely subjective.

In the MENA region, the UAE reigns supreme in the latest Country Brand Index, up from third place last year to hold the top slot, ahead of Israel and Egypt, but it owes its 25th place overall out of the 113 countries surveyed to a blend of positive attributes.

“Today, we have uploaded a collection of UAE nation brand logos, which were proposed during the last Cabinet session. The UAE nation brand logo will promote the UAE & tell its story to the world. I want all of you to choose the design you think is best. All the relevant entities shall coordinate to use the logo to communicate the qualities of the UAE in areas like economy, culture & tourism.”