APDS Blogger: Emina Vukic

With the notable exception of Canada, public diplomacy most everywhere is enjoying somewhat of a renaissance, with interest and activity at levels not seen since the end of the Cold War....Why the resurgence?

One of the defining attributes of being in a center of global commerce and culture is the feeling you get when walking down the sidewalks. In London, I found the experience of strolling a few blocks from where I was staying to the downtown campus of UEA London, in large part along the fabled Brick Lane, to be a source of energy and inspiration.

India’s image has transformed drastically in the last decade from an aid recipient nation to a global power, experts say. The shift in this image is not merely a result of economic growth figures alone — it has resulted from a carefully managed “image campaign” that the Indian government has invested in.

There is enough research in the nation branding world to demonstrate that a country's image and reputation depends on part to its openess to others...The government is blaming the weather for recent long waits at border contro. But with a recruitment freeze in place, what effect are the cuts having?l

Brand India is the name of the organisation that since the late 1990's has been tasked with convincing international corporations and heads of state that they should invest in new, modern India. In return for their investment, they get, among other things, access to cheap, well-educated labour.

Chinese leaders spend considerable time and energy in assuring the international community that they have no reason to be afraid of China’s “peaceful rise”... Many countries, however, equate China’s growing economic might with greater political influence and are less accepting of the benign image that Beijing now wants to portray to the world.

Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles.