India’s image has transformed drastically in the last decade from an aid recipient nation to a global power, experts say. The shift in this image is not merely a result of economic growth figures alone — it has resulted from a carefully managed “image campaign” that the Indian government has invested in.

There is enough research in the nation branding world to demonstrate that a country's image and reputation depends on part to its openess to others...The government is blaming the weather for recent long waits at border contro. But with a recruitment freeze in place, what effect are the cuts having?l

Brand India is the name of the organisation that since the late 1990's has been tasked with convincing international corporations and heads of state that they should invest in new, modern India. In return for their investment, they get, among other things, access to cheap, well-educated labour.

Chinese leaders spend considerable time and energy in assuring the international community that they have no reason to be afraid of China’s “peaceful rise”... Many countries, however, equate China’s growing economic might with greater political influence and are less accepting of the benign image that Beijing now wants to portray to the world.

Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles.

In good promotion and marketing, including "soft power" projection, the starting point is the nature of the product itself...China now devotes increased resources to promotion – the rapid overseas expansion of CCTV is one example. But resources will not be effective unless they are integrated with the product.

The State Department supports Brand USA, a public-private partnership with the mission of promoting increased international travel to the United States, and applauds the unveiling of its initial marketing campaign. We welcome its efforts as part of the President’s tourism initiative to support economic growth and job creation.

Simoyan’s major preoccupation is stating how Nigeria and her citizenry can harness her potential greatness, which has essentially been unexplored. For the successfully positioning the country in the League of Nations, according to her, it would require a major long-term commitment by Nigerians and the government."