This much-trumpeted approach will group commercial and public diplomacy efforts and direct these towards emerging Asian economies and Latin American countries in an attempt to boost Spain’s profile and hopefully help economic recovery.

While Japan struggles to recover from the shocking devastation of the March 11, 2011 (3/11) earthquake and tsunami, Japanese public diplomacy also struggles to recover from the damage. Tourism campaigns, especially those with a focus of rehabilitating the image of the Japanese are critical, benefiting from support of non-Japanese artists.

Ireland is using St. Patrick’s Day as the basis for a global branding campaign to publicize the country’s cultural and educational assets, Jimmy Deenihan, its minister of arts and heritage, told the Irish Chamber of Atlanta’s annual breakfast celebration March 16.

I am writing today from the world city of London.

President Jacob Zuma has appointed leading businesswoman Charlotte Chichi Maponya as the new chairperson of Brand SA. Maponya takes over from Anitha Soni, who has chaired the board since 2009. Supersport CEO Happy Ntshingila has, meanwhile, been appointed as deputy chairperson to the Board of Trustees of Brand SA, formerly known as the International Marketing Council.

Thailand should brand itself by integrating campaigns initiated by its various ministries and agencies and sending a clear message to the world, says WPP, the world's largest advertising group.

Branding a nation is “putting a human face on a product.” According to Aharoni, this is a process and not something that will occur overnight. “It will take time.” Explaining Brand Israel strategy, Aharoni said that the key to any nation branding is to “find out what the nation in whole is good at and communicate that to relevant audiences.”