A Tale of Two Japans

More than anyone else, it is the Chinese who fear the dragon that is supposed to symbolise their gargantuan, swallow-you-whole economy, which has just overtaken Japan to become the world's second largest. China wants to be seen as the loong, which is a softer, entirely auspicious dragon-like being that is loathe to, in fact incapable of, breathing fire.

The Chie of Staff, Henry Martey Newman has urged Ghanaians to support initiatives aimed at finding a brand identity for Ghana. Mr. Newman was of the opinion that to build a better brand identity for Ghana, cocoa, which is the major foreign exchange earner of the country, should be rebranded and redesigned to look more attractive.

As a major emerging economy and the host of the 2014 World Cup and the 2016 Summer Olympics, Brazil is keen to present the country as more than about soccer, samba, and carnivals. Pavilion Director Pedro Wendler discusses the country’s positioning and communication at Shanghai Expo.

Beyond Soccer …

As a major emerging economy and the host of the 2014 World Cup and the 2016 Summer Olympics, Brazil is keen to present the country as more than about soccer, samba, and carnivals.  Pavilion Director Pedro Wendler discusses the country’s positioning and communication at Shanghai Expo.

As a venue for public diplomacy, the World Expo is highly valued yet under-analyzed. This is particularly true of the current Expo in Shanghai.

For many countries, Shanghai Expo is the most expensive and arguably the most important one they have ever attended. And, for the millions of Chinese, for whom international travel is still a luxury they cannot afford, visiting the Expo has become a once-in-a-life time chance to get a glimpse of other countries epitomized in the national pavilions. The potential cultural impact can certainly be vast.

As a venue for public diplomacy, the World Expo is highly valued yet under-analyzed. This is particularly true of the current Expo in Shanghai. For many countries, Shanghai Expo is the most expensive and arguably the most important one they have ever attended.

Chinese tourists aboard a flight to Vancouver Wednesday will get a warm welcome normally reserved for important government officials as China and Canada inaugurate a new era of tourism trade under the Approved Destination Status (ADS) conferred on Canada last December by Beijing.