Sri Lanka has finally got the stage ready to launch an aggressive Nation branding campaign that can propel the country to be the ‘Wonder of Asia’. In fact, the total media blitz from ground zero echoed some of the pillars of an effective Nation Branding strategy of a country.

The 19th Commonwealth Games were declared open on Sunday in a spectacular opening ceremony that should help repair the damage to India's image caused by a calamitous build-up to the sporting festival.

Amid greater political stability and increased efforts to attract visitors, Middle East tourism is outstripping the markets in Asia and Europe. When it comes to the Middle East, more than a few people might be surprised to learn of the region's latest achievement: stature as the fastest-growing tourism destination in the world.

Not long ago, when you thought of a South Asian country ravaged by floods, governed by bumblers and apparently teetering on the brink of chaos, it wasn't Pakistan that came to mind. That distinction belonged to Bangladesh.

Former Ewha Womans University President Lee Bae-yong on Tuesday was named the new chair of the Presidential Council on Nation Branding. The 63-year-old former aide to President Lee Myung-bak was appointed to the minister-level post to replace Euh Yoon-dae, who had to leave the post after becoming chairman of KB Financial Group Inc. in June.

This article is the second part of a two-part series based on our discussions and exchanges with Martin Roll, business and brand strategist... the second part focuses on National Branding and the role Koreans and expatriates can play in this process.

Saudi Arabia at Expo 2010 Shanghai

The Saudi Arabian Pavilion: The Ultimate IMAX Experience