On October 19, the USC Center on Public Diplomacy's research team in Shanghai released a video conversation focusing on the Swedish pavilion. We all love the idea of Public-Private Partnership in public diplomacy, but always find it easier said than done. Swedish Pavilion Director Annika Rembe discusses the Swedish approach at the Shanghai Expo.

With a strong industry, cutting edge technology, breathtaking landscape and exciting culture, Sweden is ranked as one of the most admired countries globally, according to a new nation branding survey. The United States is still the most admired country in the world with the best overall brand...

Jacob Nkate, the CEO of Botswana Export Development Authority (BEDIA), has warned organisations to avoid using the ‘Pride mark’ as a trademark to sell their goods and services or as a differentiator in the market.. Nkate said since ‘Pride mark’ was a national visual identity, only BEDIA held exclusive rights to it.

It’s that time of year again. 12 October 2010 saw the publication of this year’s results for the Anholt Roper GfK Nation Brands Index. As has been the case in recent years, there are few surprises in this year’s result.

It’s that time of year again. 12 October 2010 saw the publication of this year’s results for the Anholt Roper GfK Nation Brands Index. As has been the case in recent years, there are few surprises in this year’s result. Obama’s US retains the top spot ahead of the familiar family of European big hitters and Japan.

Australia was seen as a "pariah state" by a growing number of countries after violent attacks against Indian students badly damaged its global standing, a public diplomacy expert said on Thursday...widespread publicity about crime against Indian students in the southern city of Melbourne, including muggings, beatings and a murder, had soured global views of Australia as a just and friendly nation.

The Chief Executive Officer of the Botswana Export Development and Investment Authority (BEDIA), Jacob Nkate, has dismissed claims that the new Brand Botswana logo might have been plagiarised from South Africa's Mpumalanga Province. Both logos feature the rays of the sun

A policy of branding U.S. aid to flood-ravaged Pakistan is risking the security of aid workers working in the Islamic nation, according to a group of relief organizations. Eleven aid agencies including Oxfam, Save the Children, World Vision and CARE International warn that using a “stars and stripes” logo on U.S.-funded assistance compromises their neutrality in a nation mired in anti-U.S. sentiments.