nation branding

Many images of South Korea in hit American television series have been “distorted,” raising concerns over their detrimental impact on the country’s overall image, a ruling party lawmaker pointed out Thursday.

CPD University Fellow Nicholas Cull was recently quoted on the subject of nation branding by Greg Barns of the ABC blog "The Drum Unleashed." Barns cited excerpts from Cull's CPD blog "Advance Australia Where? Nation Brands and Soft Power Down-Under" as evidence of a decline in Australia's international image.

October 20, 2010

...if a nation wants to influence people and win friends around the globe it is easier to do if its image abroad is positive. In this context then Australia today has something to worry about.

We all love the idea of Public-Private Partnership in public diplomacy, but always find it easier said than done.  Swedish Pavilion Director Annika Rembe discusses the Swedish approach at the Shanghai Expo.

On October 19, the USC Center on Public Diplomacy's research team in Shanghai released a video conversation focusing on the Swedish pavilion. We all love the idea of Public-Private Partnership in public diplomacy, but always find it easier said than done. Swedish Pavilion Director Annika Rembe discusses the Swedish approach at the Shanghai Expo.

With a strong industry, cutting edge technology, breathtaking landscape and exciting culture, Sweden is ranked as one of the most admired countries globally, according to a new nation branding survey. The United States is still the most admired country in the world with the best overall brand...

Jacob Nkate, the CEO of Botswana Export Development Authority (BEDIA), has warned organisations to avoid using the ‘Pride mark’ as a trademark to sell their goods and services or as a differentiator in the market.. Nkate said since ‘Pride mark’ was a national visual identity, only BEDIA held exclusive rights to it.

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