The United States continues to lead the world in global image, according to GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America and Simon Anholt, the leading policy advisor. Results from the 2010 Anholt-GfK Roper Nation Brands Index(SM) (NBI), which measures the global image of 50 countries, shows the United States holding the top spot for the second year in a row as the country with the best overall brand.

The concept of "nation branding" has become increasingly familiar here as the government has introduced various programs to promote Korea's economic and social achievements abroad, and to attract foreign visitors and investment. In terms of global image, however, Korea lags behind its multinational firms such as Samsung, LG, SK and Hyundai.

As with many post-modern concepts the definition of nation branding and associated terms lack consensus. Therefore, as we pursue the Brand Ghana programme it is imperative that the terms associated with nation branding are understood in the context in which they are used by the Brand Ghana Office.

An economic and social powerhouse, Brazil has burst forth on to the world stage with such tenacious drive and determination that observers may indeed wonder what sort of political impact the South American giant will have upon the wider region in the coming years.

Mr Kabral Blay Amihere, Chairman of the National Media Commission (NMC), on Friday applauded the achievements of the Institute of Public Relations (IPR) in remaining a self-censored body aimed at maintaining professional excellence.

India kicked off its showcase 2010 Commonwealth Games in New Delhi with an impressive opening ceremony complete with Bollywood songs, yoga, and dancers weaving among bicycle rickshaws. But, for sheer drama, the unofficial "pre-Games show" – the country's mad dash to get everything in place to host the quadrennial international Games – still stole the spotlight.

To step up in the global business race, Bangladesh needs to brand itself internationally as trustworthy, and deliver on that promise, suggested speakers at the Leadership Summit 2010 in Dhaka yesterday.

Sri Lanka has finally got the stage ready to launch an aggressive Nation branding campaign that can propel the country to be the ‘Wonder of Asia’. In fact, the total media blitz from ground zero echoed some of the pillars of an effective Nation Branding strategy of a country.