In an attempt to reach to more people in India, British High Commission today launched it's Hindi website hoping that this will bring a transformational change in the relations between both the countries.
Technology is reinventing the way nations communicate, but there's still much to be said for the old ways of doing business.
We have been on the cusp of the network phase in Public Diplomacy for some time now, but as yet we have not fully crossed the threshold and adopted the operating model of a network based approach.
John Arquilla's recent article in Foreign Policy outlines the impact the changing operational environment is having on US military operations:
APDS Blogger: Peter Winter
Is Google bold? It takes some serious courage to stand up to the gatekeepers of the world’s biggest market. By refusing to kowtow to the Chinese censors, the tech company that built its fortunes on the free flow of information stood up for its business model, not to mention the ideals of its home country.
The apparently orchestrated attacks against the San Francisco internet giant came as the US warned that Beijing should "carefully consider" the implications of the world's most recognisable brand refusing to operate in China.
The Russians thought that the way forward was to give tech companies some money and put them near a great university. Presto: a new silicon valley. For their part, the American delegation assumed that you could pour in some social networking and create a civil society.
The US state department has unveiled an exciting new initiative: using the internet to solicit opinions from people through a website. Extraordinary. The site, called Opinion Space, is a joint project between the state department and the University of California's Berkeley centre for new media.