China’s overall economic and strategic interests now seem to go hand in hand with a willingness to engage with Europe culturally.This move beyond economics and normal diplomacy towards ‘a meeting of minds and souls’ is taking place at a time when China itself has entered a new phase of internal growth, one which has made the question of culture and soft power a core strategic priority for the country’s future growth and prosperity.

A conference themed “Fight against the plundering of Syria’s cultural heritage” organised by the Norwegian Embassy to Bulgaria, was officially opened in the Bulgarian capital city Sofia on Wednesday. "Nowadays, more than ever, we need united and decisive measures to suspend what we call purposeful destruction of history, which we are currently witnessing,” the minister remarked.

The Foreign Affairs Ministry is rolling out a new kind of diplomacy, which includes a netball team, the Cook Islands and $50,000 of taxpayer money. The cash will come from the Public Diplomacy Fund, allowing New Zealand's national development squad to play a series of tests in Rarotonga to mark the 50th anniversary of the Cook Islands' independence. 

We need to tell our story, which has been hijacked and trampled upon – that most inspirational story of Zionism. The story of the Jewish people coming back to their own land has been swept away. We need to reclaim it.” Aharoni, while agreeing that BDS can’t be ignored, cautions against using all of Israel’s hasbara (public diplomacy) ammunition in battling the accusations and campaigns against it.