The two countries should expand cultural and people-to-people exchanges so as to consolidate the foundation of their friendship. He said they should make full use of the Confucius Institute and the Chinese culture center in Bangkok to further enhance cooperation in areas including culture, education, tourism and youth exchanges.

The Al Khalifa family...hoped the race would reverse its public diplomacy fortunes and once again depict the Kingdom as a progressive (in relative terms of course) financial, cultural and sports center. It tried to put to replace the images of political repression from a year ago. Instead, it only updated them.

Just before the royal wedding the Queen made one of her most remarkable acts of public diplomacy: taking the first visit to Ireland by a reigning British monarch in a century. Three or even two decades earlier, the Queen would have been taking an enormous risk in visiting a country where hatred of England is almost an article of faith.

The leaders at the "Committee of 100" conference are imploring lawmakers, policymakers and even media moguls to help strengthen U.S.-China relations. They're pushing for more public diplomacy, more education — and more cooperation between the leaders of both countries.

Putting aside the problematic use of terms, what we learned from US citizens abroad was that our public diplomacy strategy was paralysed. But this was not entirely true, considering the new smart marketing and public relations campaigns the US was engaged in under Charlotte Beers’ innovative leadership as Undersecretary for Public Diplomacy and Public Affairs.

Then the question is going to come up, people said this is sport and not politics, but everyone knows the sport is part of any public diplomacy program that any country takes these days, especially like the Olympics - the UK is going to benefit from the Olympics to promote the culture, the politics, what have you.

Japan’s presence in the international community appears to be fading. Even during last year’s euro crisis, while China’s response drew much interest, there was almost no mention of Japan. This isn’t to say that Japan has completely disappeared from view.