The key to sustaining a positive and competitive global brand may be to convince a sceptical world that Pakistan has abandoned the use of terrorism as a national security and foreign policy tool. The negative global perception will not change overnight, but the perception that the nation is at peace with itself and the rest of world will help.

But overall, Tanzania has a poor image for starting a business, obtaining permits for construction, registering properties, payment of taxes and dealing with bankruptcy issues. Branding Tanzania should address these shortcomings and improve them.

At a time when all countries are paying attention to the development of their soft power, the film industry is regarded as an important cultural force. A successful film can have a worldwide impact, and even shape the image of a country. With this in mind, the Chinese government has put forward the goal of "going out" for Chinese film industry.

Australia’s advantages as the place for high quality education for Asians include being native speakers of the only pan-Asian language (English), and being acceptable to almost every country as a partner (or place to visit or study). Policy should build on these advantages to maintain a key place in the coming Asian mosaic.

The United States Embassy in Cambodia is financing the publication of new textbooks for minority Cham Muslims, a public diplomacy initiative that will revive a forgotten traditional writing system and attempt to discourage the use of Arabic as a language of instruction in this predominantly Buddhist Southeast Asian nation.

Julian Assange interviewed Hizbollah chief Hassan Nasrallah on Tuesday in the first episode of the WikiLeaks founder’s provocative new show on RT, the Russian-government’s English-language propaganda channel.

While these fully functional trucks are used only for transporting goods in South Asia, Asheer Akram, a young American artist from Kansas City, Missouri has embarked on the project of building a Pakistani cargo truck with a Midwestern twist in the hope of mixing venerable South Asian traditions with modern American culture.

Hollywood has increasingly been looking east, encouraged by the recent relaxation of the quota on foreign films allowed into China and the popularity of Hollywood-made but China-based international blockbusters such as Kung Fu Panda 2.