Political, economic, social and cultural factors have increasingly become a part of the safety equation. These parameters, named ‘soft power,’ have been added to the ‘military power,’ leading to the concept ‘smart power,'

While public diplomacy may be the preferred field of U.S. foreign engagement in the future — promoting democratic principles and practices through example, cultural exchanges, consultation and support — efforts to win over hearts and minds in the Middle East have hit a roadblock.

She will serve as the Department’s senior public diplomacy official, overseeing the bureaus of Educational and Cultural Affairs, Public Affairs, and International Information Programs, and participates in foreign policy development.

Throwing public diplomacy under the bus was unforgivable and the senior bureaucrats of that period have much to answer for in terms of speaking “truth to power.” Where once we led, today we are behind in our application of public diplomacy.

The United Nations Educational, Scientific and Cultural Organization, or UNESCO, was established over six decades ago to be the public diplomacy organization of the West, countering the influences and false promises of Communism.

...At every opportunity, we talk about the need to address the problem of corruption. It is a dialogue we carry out at the highest level of this government and we recognize there is a problem. But I think we are deploying resources to assist the government of Nigeria to address this problem and it is part of our public diplomacy message.

The US State Department and the UK Foreign & Commonwealth Office (FCO) are perhaps the most engaged Western governments when it comes to social media. Following them is Sweden and Australia....Does it make sense in this new area called Digital Diplomacy? Very much so and public diplomacy is nothing new. It’s been going on for hundreds of years.