The goal of public diplomacy is to communicate and engage in a meaningful and mutual way with foreign publics. Now non-state actors such as Invisible Children have the ability to do just that. However, with the democratization of information sharing, thanks to new media tools, comes great responsibility.

"The US State Department has become the world's leading user of ediplomacy," states the new report put out by Australia's Lowy Institute for International Policy, highlighting a range of initiatives that Foggy Bottom has included in its "21st Century Statecraft" Initiative.

The Confucius Institute in Armenia was founded three years ago and it had an auditorium of 100 people and that number keeps increasing. Around 50 students were able to continue their education in China due to the institute.

“We are challenged every day by what the Chinese are doing in public diplomacy."... China has “checked the print ‘box’” and has moved into broadcasting and in-person programs at the Confucius Institutes, she said, all adding up to a powerful public diplomacy force – and a huge investment in public diplomacy.

Sports diplomacy builds on Secretary of State Hillary Rodham Clinton’s vision of “smart power,” which embraces the full range of diplomatic tools – in this case the game of basketball – to bring people together to foster greater understanding.

WASHINGTON --- Tara Sonenshine, nominated to serve as Under Secretary of State for Public Diplomacy and Public Affairs, offered advice this morning to public diplomacy observers: Watch China.

“We are challenged every day by what the Chinese are doing in public diplomacy,” she said.

APDS Blogger: Marissa Cruz-Enriquez

“They are thirsty for information. They are thirsty for technology. Our big issue is access,” García Pérez said during a conference on the need for technological change in Cuba. He said, for example, Radio and TV Marti content is being distributed in Cuba via DVDs, flash drives and mobile devices.