True public diplomacy differs because it has a broader reach, it goes beyond the influential few to the masses, it seeks out a new audience and encourages the communities overseas to adopt a positive and open outlook. This is vitally important for a small country like Australia.

This much-trumpeted approach will group commercial and public diplomacy efforts and direct these towards emerging Asian economies and Latin American countries in an attempt to boost Spain’s profile and hopefully help economic recovery.

As part of the “Empowering Women and Girls Through Sports Initiative,” the U.S. Department of State’s Bureau of Educational and Cultural Affairs and U.S. Soccer announced today that the U.S. Women’s National Soccer Team will take to the soccer field and lead a event for Japanese youth...

Michael Brooke, the Public Diplomacy officer at the US embassy said: “We hope the visit will inspire more women and girls to become involved in sports and experience the benefits of participation; improved health, greater self-esteem, and greater academic success.

The worlds of diplomacy and science and technology, of government-to-government relations and people to people exchanges, are more intertwined and interdependent than ever. By working together, we can expand our horizons by sharing resources, networks, people and program content.

This summer the 2012 UEFA European Football Championship will be jointly hosted by Ukraine and Poland: An excellent opportunity for the European community to bond over its favorite sport, and for Ukraine, which for a long time has been aspiring EU membership, to promote its image.