The worlds of diplomacy and science and technology, of government-to-government relations and people to people exchanges, are more intertwined and interdependent than ever. By working together, we can expand our horizons by sharing resources, networks, people and program content.

This summer the 2012 UEFA European Football Championship will be jointly hosted by Ukraine and Poland: An excellent opportunity for the European community to bond over its favorite sport, and for Ukraine, which for a long time has been aspiring EU membership, to promote its image.

Project of exchanging and broadcasting city image videos openes a new model of international inter-city exchange...Since Shanghai and Houston signed a Memorandum of Cooperation on April 1, 2005, the two cities have jointly carried out projects in various fields...

For those wanting to use soft power in foreign policy, social media offer intriguing ways to deliver messages to publics that may have been inaccessible in the past. International organizations such as NATO continue to assess ways that they can enhance their missions by relying at least in part on soft power...

APDS Blogger: Molly Krasnodebska

Throughout the last decade, no message was promoted stronger in the European Union than the idea of a new Europe, which has overcome its past of war and totalitarianism, and has emerged as a normative power standing for international cooperation, democracy, and human rights.

And yet when it comes to the recent events in Ukraine, discussed below, European soft power appears rather meager.

The 2012 American Film Showcase...is an international cultural diplomacy initiative that will bring award-winning American films, including documentaries, feature films and animated shorts, to foreign audiences through events worldwide.

Because water is so central to many faiths, it offers both a starting point for action and a point of engagement between the faith-inspired and secular development communities. Water has a special potential: to build on common ground...