This much-trumpeted approach will group commercial and public diplomacy efforts and direct these towards emerging Asian economies and Latin American countries in an attempt to boost Spain’s profile and hopefully help economic recovery.

As part of the “Empowering Women and Girls Through Sports Initiative,” the U.S. Department of State’s Bureau of Educational and Cultural Affairs and U.S. Soccer announced today that the U.S. Women’s National Soccer Team will take to the soccer field and lead a event for Japanese youth...

Michael Brooke, the Public Diplomacy officer at the US embassy said: “We hope the visit will inspire more women and girls to become involved in sports and experience the benefits of participation; improved health, greater self-esteem, and greater academic success.

The worlds of diplomacy and science and technology, of government-to-government relations and people to people exchanges, are more intertwined and interdependent than ever. By working together, we can expand our horizons by sharing resources, networks, people and program content.

This summer the 2012 UEFA European Football Championship will be jointly hosted by Ukraine and Poland: An excellent opportunity for the European community to bond over its favorite sport, and for Ukraine, which for a long time has been aspiring EU membership, to promote its image.

Project of exchanging and broadcasting city image videos openes a new model of international inter-city exchange...Since Shanghai and Houston signed a Memorandum of Cooperation on April 1, 2005, the two cities have jointly carried out projects in various fields...

For those wanting to use soft power in foreign policy, social media offer intriguing ways to deliver messages to publics that may have been inaccessible in the past. International organizations such as NATO continue to assess ways that they can enhance their missions by relying at least in part on soft power...