One year after the Arab Spring, American public diplomacy is still facing the now-established conundrum of linking words and actions. The rise of Islamist political parties as the new leaders in the Arab world is the latest challenge for U.S. public diplomacy, but it is also an opportunity.

One of the BBG’s most foolish decisions was to end all VOA radio and TV programs in Arabic and Russian. Besides, the BBG needs to focus on multi-platform, multi-media program delivery that includes new media but does not eliminate VOA broadcasting, where BBG has the greatest competitive advantage.

Several schools aiming to foster cultural understanding between U.S. and China have turned to virtual exchange programs between American and Chinese schools. Such schools received financial assistance from Hanban, a Chinese institution affiliated with the Chinese Ministry of Education, as well as the Confucius Institute at Michigan State University.

China's top economic planning body set new targets on Monday in its effort turn the city of Shanghai into a global financial hub, including a more than doubling of trading volume in financial markets and a greater openness to derivatives such as foreign-exchange products.

Korea announced plans to promote Korean traditional culture on Monday. “K-drama started hallyu in 1995 and K-pop has been continuing its popularity since the mid-2000s. The recognition of Korean traditional culture, literature or other related sectors, however, is low. It is time to diversify the trend and make it sustainable,” said Culture Minister.

After experiencing democracy and freedom of expression, Taiwanese are unlikely to settle for anything less than the open society that they have today. Serious moves toward unification will depend on the effectiveness of China’s soft-power approach, which cannot be limited only to the attractiveness of its economy if it is actually to succeed.

The respect that India has been able to command at the international arena has come in no small measure by this soft power of the overseas Indian, who the world over are known for their values of hard work, of excellence and enterprise and respect for their communities and adopted countries.

“In terms of public diplomacy, it is always more interesting if members belonging to the local population express your message. The French won’t believe what the emir of Qatar tells them, but they will believe the director of a start-up in the French suburbs,” said Pelletier.