American universities abroad can advance U.S. geopolitical interests, but must also appear disinterested to remain credible in their local contexts–a difficult needle to thread.
Public diplomacy scholars and practitioners should stop conceptualizing the media as mere arenas for soft power efforts.
Geoff Heriot's book, International Broadcasting and its Contested Role in Australian Statecraft: Middle Power, Smart Power, showcases impressive intellectual breadth.
Nguyen Le of University of Nottingham, Ningbo explains that more needs to be done for the South Korean government to establish BTS as a PD asset.
It is important to enhance public diplomacy for Indonesia by publishing research and stories in international outlets for the intellectual community.
David Ellwood of Johns Hopkins SAIS Bologna analyzes Qatar's public diplomacy strategies and soft power following the end of the 2022 World Cup.
Soft power publications tend to over- or solely rely on Nye’s work. It is time to break this vicious cycle.