soft power
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CPD contributor Jonathan Prosser explains how sustainable entrepreneurship can be public diplomacy.
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American universities abroad can advance U.S. geopolitical interests, but must also appear disinterested to remain credible in their local contexts–a difficult needle to thread.
![A woman writing on a notepad and holding two microphones by Mihajlo Maricic via Canva.com A woman writing on a notepad and holding two microphones by Mihajlo Maricic via Canva.com](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-Foreign-correspondents-PD.jpg?itok=W9mbc9Wu)
Public diplomacy scholars and practitioners should stop conceptualizing the media as mere arenas for soft power efforts.
![A broadcast microphone complete with pop guard in an audio sound booth by ContentWorks via Canva.com A broadcast microphone complete with pop guard in an audio sound booth by ContentWorks via Canva.com](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-intl-broadcasting.jpg?itok=YgutL0lJ)
Geoff Heriot's book, International Broadcasting and its Contested Role in Australian Statecraft: Middle Power, Smart Power, showcases impressive intellectual breadth.
![A concert by anna. m. w. via Pexels A concert by anna. m. w. via Pexels](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-concert.jpg?itok=ODA4z3KU)
Nguyen Le of University of Nottingham, Ningbo explains that more needs to be done for the South Korean government to establish BTS as a PD asset.
![Indonesia on the world map by yorkfoto via Canva Indonesia on the world map by yorkfoto via Canva](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-indonesia.jpg?itok=Ob0lAiPl)
It is important to enhance public diplomacy for Indonesia by publishing research and stories in international outlets for the intellectual community.
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David Ellwood of Johns Hopkins SAIS Bologna analyzes Qatar's public diplomacy strategies and soft power following the end of the 2022 World Cup.