soft power

image of floating market in bangkok by izzetugutmen via Canva

After two decades of gradual public diplomacy efforts, the Thai government has recently accelerated and formalized its public diplomacy initiatives.

Photo of the flags of the Western Balkan countries by Arman Fazlic via Canva

Heightened public diplomacy efforts from China, Türkiye, and Russia are significantly influencing regional dynamics in the Western Balkans, Europe's "powder keg."

January 11, 2024

Principal Investigator:
Alexander Evans, CPD Research Fellow 2024-26

Image of a cricket ball on a bat on the grass by GEMINI PRO STUDIO via Canva

India's hosting of the 2023 ICC Men's Cricket World Cup highlights the country's sports diplomacy effort and soft power potential. 

Group of spectators taking photos at the World Expo event by César Corona

CPD's César Corona analyzed the lessons the U.S. should learn from its failure to host the Expo 2027.

Alhurra anchors on air from Alhurra's broadcast studio by Deirdre Kline - Middle East Broadcasting Networks (U.S. government source), Public Domain, https://commons.wikimedia.org/w/index.php?curid=16264249

Independent research consultant, Jihad Fakhreddine, examines the overall performance of Alhurra financed by the U.S. Congress.

A hand touching VR buttons about education by Funtap via Canva

CPD Blog contributors Jorge Marinho and Júlio Ventura discuss the situations of foreign influence, interference and espionage in higher education institutes and suggest countermeasures.

A photo collage of landmarks in London by Getty Images

David Ellwood of Johns Hopkins University argues the necessity for Britain to put more emphasis on soft power.

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