soft power
While Modi has been raising the country's global profile for a while now with high-profile visits to Japan, the US and, most recently, to Australia, to be followed later with Russia and the UK, so far we have tended to dismiss each one of his visits as more hype than substance.(...)President Barack Obama's acceptance of Modi's invitation to be the guest of honour at the Republic Day parade is possibly the tipping point that separates pure atmospherics from reality.
India has seen extensive economic growth and has strengthened its soft power. But is it doing enough to create a positive global image?
Adopting an "open" foreign policy, which relied on soft power tools such as media, diplomacy, education, culture, sports, tourism, economy and humanitarian aid, Doha's strategy was based on good relations with neighbours, the formation of strategic alliances with major and medium powers and the building of a brand.
In China's Public Diplomacy, Ingrid d'Hooghe, Senior Research Associate at the Netherlands Institute of International Relations (Clingendael) and an expert in East Asia region, analyzes how China's approach to public diplomacy is shaped by the country's political system and culture.
China's new leadership has been following a new pattern of diplomacy that features increasing softer elements and a down-to-earth manner. President Xi Jinping's just-concluded trip to Australia serves as a good example. During the state visit, the two Asia-Pacific giants lifted their relationship to a comprehensive strategic partnership and concluded their nine-year-long bilateral free trade talks.
India's soft power was being driven by its economic growth. But all that crashed after 2008. Almost 85 chairs for India studies were created, new cultural centres conceived and opened. But as budgets did not grow, they took a hit in the last couple of years.
Will the next couple of years be enough to reset US-China ties? An important space for future cooperation is Central Asia. Here Russia and some Israelis too are greatly interested in collaborating with China on a new Silk Road.
The Chinese media reported yesterday that the pair will perform Little Apple at the American Music Awards this Sunday, along with stars more familiar to Americans, including Mary J. Blige, Fergie, and One Direction. The show could be a breakthrough for the country’s soft-power campaign, an effort by the state-backed entertainment industry to make Chinese culture more popular worldwide.