"The success of South Korean brands has a lot to do with Chinese consumers copying the style of South Korean soap opera and music stars," Rudd told CNN. "They'll even go so far as to get the particular products being used by these stars. The stores will try to get in the exact shades that South Korean actresses are using."

Public diplomacy is a key pillar of a country’s foreign policy toolkit. (...) Indonesian leaders have tended to focus their attention on other foreign political elites through foreign policy initiatives like the Bali Democracy Forum and interfaith dialogues rather than promote cultural diplomacy.

As China grapples with the question of how it can strengthen the rule of law, it might be interesting to consider the rule of law's soft power dividends.  Rule of law refers to a condition where law prevails in the governance of a country and where no one is above the law.

For years, mainland China has thrown the big-budget movies of its most-heralded directors into the Oscars' foreign-language film race. (...) This season, China is trying something different — very different. It has selected a film directed by a Frenchman as its foreign-language candidate. 

The judgment will be analysed and cited extensively. It will be held up as a model for courts in other countries to follow when interpreting their own international law commitments. Through such citation and examination, the court’s influence will be spread and its values promoted, demonstrating the persuasive nature of soft power and of how we might realise Mandela’s ideal of making human rights the light that guides our foreign affairs.

Douglas McGray used the idea of soft power to describe the "Cool Japan" phenomenon. Cool Japan has become a program supported by the Japanese government and various companies that promotes modern Japanese culture such as anime and manga abroad.