But fearing that the West wants to prosecute their leader, Kim Jong Un, for human rights abuses, North Korean officials are beginning to rely on soft words instead of hard power.

The more Japan’s global relevance in economic, political and military terms seems to decline, the more it cares about projecting soft power. 

Foreign policy experts are saying that the back-and-forth is demonstrative of how public health issues are building bridges between countries that have a history of being at odds with one another. 

Harun Yahya in this opinion piece advocates that Turkey should always be on the side of diplomacy, soft-power, and effectively administer an intellectual struggle to defeat the opponents that resort to violence and persecution. 

Russian propaganda, often masquerading as legitimate news, is disseminated through state-controlled media to confuse, obscure, and shift the debate about Putin and to legitimize Russian aggression abroad.

While introducing Chinese language and culture to foreigners is a good idea, the aggressive attempt to do so via Confucius Institutes has proved problematic.

However you define it, power is important because it allows you to get things done.  Whether you are a politician or an executive, you must seek power to achieve objectives.  Yet power never stays constant, but has always been highly dependent on context and, in today’s world of rapidly shifting contexts, emerging sources of power are often the most potent.