soft power

The best known example of public diplomacy broadcasting just ended. Did you notice?
The unveiling of Peng and Cheng is notable, as Chinese leaders' wives have usually kept a low profile. They might not play the same roles and hold the same power as Clinton and her fellow ex-secretaries of state, but both the "first lady" and "second lady" have done their part in boosting China's soft power and raising its global profile.
Israel offered Nigeria help on Sunday in locating 200 schoolgirls abducted last month by Islamist rebel group Boko Haram in an attack that has drawn global condemnation and prompted some Western powers to provide assistance. "Israel expresses deep shock at the crime against the girls," Prime Minister Benjamin Netanyahu's office quoted him as telling Nigerian President Goodluck Jonathan by phone. "We are ready to help in finding the girls and fighting the cruel terrorism inflicted on you."
Manager Roy Hodgson is due to announce his England World Cup squad later and thousands of British fans are expected to make the journey to Brazil for the tournament.
A cherry tree by the Potomac River measures 2 meters around its trunk. Looking at the young leaves, you would never guess this tree was more than 100 years old. A nearby sign states that this is the first cherry tree that Tokyo gifted to Washington, D.C., in 1912 as a symbol of their friendship.
India is planning a year-long soft power push in more than a dozen Chinese cities by bringing classical dance troupes, Indian food festivals, first ever Bollywood events in China and even a social media campaign in an attempt to raise the country’s cultural profile, especially among younger Chinese. “The effort will be India’s biggest ever attempt to reach out directly to the Chinese public,” Ambassador to China Ashok Kantha, who took over as the envoy here in January, told The Hindu.
With only two candidates, and a very likely winner, Egypt’s upcoming presidential election may not be the hottest of electoral races around. But social media has found a way to spice things up by bringing a Hollywood star into the limelight. Kevin Spacey has become the pick of many Twitter and Facebook users to become Egypt’s next president in a trending spoof campaign.
On Thursday, China’s state-owned Xinhua News Agency unveiled an ongoing feature entitled “New Silk Road, New Dreams.” The series promises to “dig up the historical and cultural meaning of the Silk Road, and spread awareness of China’s friendly policies towards neighboring countries.” The first article [Chinese] was titled “How Can the World Be Win-Win? China Is Answering the Question.”