soft power

A cherry tree by the Potomac River measures 2 meters around its trunk. Looking at the young leaves, you would never guess this tree was more than 100 years old. A nearby sign states that this is the first cherry tree that Tokyo gifted to Washington, D.C., in 1912 as a symbol of their friendship.

India is planning a year-long soft power push in more than a dozen Chinese cities by bringing classical dance troupes, Indian food festivals, first ever Bollywood events in China and even a social media campaign in an attempt to raise the country’s cultural profile, especially among younger Chinese.  “The effort will be India’s biggest ever attempt to reach out directly to the Chinese public,” Ambassador to China Ashok Kantha, who took over as the envoy here in January, told The Hindu.

With only two candidates, and a very likely winner, Egypt’s upcoming presidential election may not be the hottest of electoral races around.  But social media has found a way to spice things up by bringing a Hollywood star into the limelight.  Kevin Spacey has become the pick of many Twitter and Facebook users to become Egypt’s next president in a trending spoof campaign.

On Thursday, China’s state-owned Xinhua News Agency unveiled an ongoing feature entitled “New Silk Road, New Dreams.” The series promises to “dig up the historical and cultural meaning of the Silk Road, and spread awareness of China’s friendly policies towards neighboring countries.” The first article [Chinese] was titled  “How Can the World Be Win-Win? China Is Answering the Question.”

Dressed in a nun’s habit, with the crowd on its feet and a tattooed rap-star judge fighting back tears, Sister Cristina belts out a hip-shaking rendition of “No One,” by Alicia Keys, that brings down the house at auditions for Italy’s equivalent of The Voice.  Her performance quickly goes viral on the Internet, topping 47 million views on YouTube. Now, gossip magazines have splashed her on their covers in her habit and featured her in articles.

A recently published Wilton Park conference report, titled “Soft Power in Action,” discusses how the shift in recent years away from large-scale use of military force has led to increasing demands being made of soft power.

São Paulo’s gay pride has held the record for largest parade since 2006, and this year was no different. Hundred of thousands marched in the streets Sunday, and event organizers claim there were more than 2.5 million people in attendance.

A House of Lords committee led by Lord Howell produced a major report on the UK’s ‘soft power’ last month

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