In the long run, brands’ ultimate value lies in their ability to appeal to consumers outside their home market. Giants like McDonald’s, Coca-Cola, and Microsoft derive anywhere from 70 to 80 percent of total revenue from outside the U.S. And that’s the true marker of the power of a brand—and of a country’s economy. 

Seven students of M S University (MSU) have been selected for the prestigious European Union-funded Erasmus Mundus Fellowships worth Rs 85 lakh. The fellowship programmes are arranged and managed by the Office of International Affairs at the M S University of Baroda.

Much current analysis of Russian influence in its neighbourhood focuses on its use of ‘hard power’ tools. However, analysing Russia’s soft power efforts is no less important for understanding the full nature of Moscow’s power strategy in its neighbourhood.

Dubai retained its position as the second most important international retail destination globally for the third consecutive year – according to a report.  The emirate came closely behind London, which also retained its number one position, according to the 2014 edition of the annual How Global is the Business of Retail report released by real estate consultancy firm CBRE.

An inquiry will begin on Friday into the booming number of foreigners buying up Australia’s houses - with approvals of almost $18 billion last year.  Foreign investors were set to snap up 5091 existing houses nationwide last financial year - up from 647 three years earlier.

The Cultural Office of the Bahraini Embassy to the USA took part in the "Passport DC" event, an annual celebration in which more than 50 embassies participate in order to inform the American society about their countries' civilisations, cultures and history.

America should provide global leadership with less recourse to military might in future, Barack Obama announced on Wednesday, proposing a new foreign policy doctrine focused on soft power diplomacy and launching financial grants to fight terrorism through international partnerships instead.