soft power
As the 2014 FIFA World Cup kicks off to fanfare and protest, we see how soccer and sports diplomacy can improve the image and soft power of Brazil.
Reflections on the conceptual implications of nation branding: how branding a nation develops its soft power advantage
Those who had expected the Modi foreign policy doctrine to be defined by a new muscularity will probably be disappointed. Instead, it suggests a thoughtful understanding of smart power, an integrated approach that will best serve India in a complex, interdependent world.
As Brazil prepares for the World Cup kick-off this Thursday, CPD asked a few experts from the public diplomacy community for their thoughts on what hosting the tournament means for Brazil’s soft power.
Brazil’s hosting of the 2014 FIFA World Cup was perceived as an economic, political and soft power coup for the country when it was announced as the host in late 2007. But it has become mired in labor disputes, not-yet-completed infrastructure, laughable gaffes, deadly accidents and massive social unrest.
The lasting legacy of the 2014 FIFA World Cup will not be the grand infrastructure or (questionable) economic boom promised by their FIFA overlords.
The World Cup might not be all hearts and roses for Brazil.
The European Union and its Member States stand to gain a great deal by using the 'soft power' of cultural diplomacy, with benefits for the economy through increased market access for European cultural and creative industries, strengthened cultural diversity and the wider sharing of European values. This is the conclusion of areport published today by the European Commission following an initiative by the European Parliament.