soft power

In East Asia a new kind of big country-small country relationship is taking shape. There are two big countries involved in this situation: a rising China and the long-established power that is the United States. These two big countries need to find a way of accommodating each other’s aspirations and managing current tensions or there could be a disruption of the existing relative peace in the region. 

Relations with our Indonesian neighbours have been a touch awkward of late, ever since the Australian government got busted committing the international espionage equivalent of eavesdropping over the back fence.

Before we had mouth-watering croissant doughnuts and doughnut sandwiches, we had … good ol’ cupcakes! But we’re not talking about just any ordinary cupcake here. We’re talking about cupcakes from the Magnolia Bakery in New York, made famous the world over by the hit TV Series Sex and the City. And yes, the TV series was an enormous success in Japan too, meaning that countless Japanese fans were left coveting not just gorgeous Manolo Blahnik shoes, but the delectable looking Magnolia Bakery cupcakes as well. 

When American fans win a major sporting event, they often like to celebrate by turning over cars and burning everything in sight. When Japanese teams lose, it turns out that fans commiserate by cleaning the stadium. On Saturday, Japan lost its first World Cup match with the Ivory Coast by 2-1. While that could have been a demoralizing start for most sports enthusiasts, a bunch of Japanese fans who attended the event at Arena Pernambuco in Recife, Brazil decided to respond with an unbelievably classy move: cleaning up the stadium.

Jim Riddle was surprised when he got an email from Iran. The Minnesota farmer, and former chairman of the US National Organic Standards Board, says he was invited to speak at the Second International Organic Agriculture conference in Tehran. Since Riddle had never been to Iran before, he says he wasn't sure if his trip would conflict with US sanctions against Iran. So he checked with the USDA and State Department and he says they told him about some cultural, sports and academic exchanges that are going on. "[It's] kind of like soft diplomacy," he says.

Effective Central European public diplomacy means opening up to new partnerships.

In Akihabara, Tokyo’s centre of anime and manga sales and fandom, a new government plan is wildly popular. The idea is to project an image of “Cool Japan” around the world (like Cool Britannia in the 1990s, but without the rhyme). Kyon, a costumed maid touting one of the area’s many maid cafes, says she feels fully part of the effort. Tsukamoto Hiroshi, a retail buyer of manga, says that the fragile Japanese comic industry could do with some official support. But isn’t a government-driven attempt to manufacture “cool”, well, just the opposite?

Over the past 12 months, Huawei has signed deals with Borussia Dortmund (Germany), AC Milan (Italy), Arsenal (England), Paris Saint-Germain (France) and Ajax (Holland), all major European clubs who between them have won an average of four European trophies, 16 league championships and 11 domestic league cups.

Pages