soft power

Prince Harry has notched up a royal first by recording a video message to thank the people of Brazil for their hospitality during his stay in the country.  It is a long-standing custom for members of the Royal family to write to their hosts to thank them after they have been abroad, but the Prince’s message is the first to be filmed.

Paju Bookcity, a 21st-century hub for the South Korean book trade less than an hour’s drive from Seoul, appears oddly deserted under limpid blue skies. But amid its understated eco-architecture are keys to understanding not just this harmonious, riverside industrial estate but also moves by South Korea to turn hardbacks into soft power.

Istanbul may be rich in cultural history, with 18th-century mosques, sultans’ palaces and Byzantine relics, but its global contemporary art offerings are nowhere near that of London, Paris and New York.

Taking a closer look at the opportunities created by the World Cup this year, in Brazil and elsewhere.

How social media changes our culture and our very lives is something many are researching today. A recent study praised Canada for their online diplomacy and also noted the sheer influence available online to Pope Francis.

On June 26, 2014, Wilton Park published a report on their recent conference, Maximising Soft Power Assets: Towards Prosperity, which was held at the Hacienda Cantalagua, Mexico in May.

The report highlights the following key points of the conference:

The relationship between India and Maldives has changed much from what it was in the post-independent 1960s. After setting up its harbours in the island nation, now China’s use of soft power is gaining strength. 

Instead of hiding behind America’s military shield, Europe needs to spend on arms to protect its security interests, according to Nick Witney. In the run-up to last December’s European Union defence summit, British general Nick Houghton warned Britain’s armed forces risked being “hollowed out.”Too little of Britain’s reduced defence budget was being spent on personnel, he noted, and too much on “exquisite” equipment bought for the wrong reasons. “We must also be careful,” he cautioned, “that the defence budget is not disproportionately used to support the British defence industry.”

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