soft power
Jim Riddle was surprised when he got an email from Iran. The Minnesota farmer, and former chairman of the US National Organic Standards Board, says he was invited to speak at the Second International Organic Agriculture conference in Tehran. Since Riddle had never been to Iran before, he says he wasn't sure if his trip would conflict with US sanctions against Iran. So he checked with the USDA and State Department and he says they told him about some cultural, sports and academic exchanges that are going on. "[It's] kind of like soft diplomacy," he says.
Effective Central European public diplomacy means opening up to new partnerships.
In Akihabara, Tokyo’s centre of anime and manga sales and fandom, a new government plan is wildly popular. The idea is to project an image of “Cool Japan” around the world (like Cool Britannia in the 1990s, but without the rhyme). Kyon, a costumed maid touting one of the area’s many maid cafes, says she feels fully part of the effort. Tsukamoto Hiroshi, a retail buyer of manga, says that the fragile Japanese comic industry could do with some official support. But isn’t a government-driven attempt to manufacture “cool”, well, just the opposite?
Over the past 12 months, Huawei has signed deals with Borussia Dortmund (Germany), AC Milan (Italy), Arsenal (England), Paris Saint-Germain (France) and Ajax (Holland), all major European clubs who between them have won an average of four European trophies, 16 league championships and 11 domestic league cups.
Relativity Media is leaping into the business of distributing Chinese films in the U.S. and is taking on new investment from Chinese partners that will allow it to expand its annual release slate to over 15 movies by 2015-2016, the company announced Monday at the Shanghai International Film Festival.
Noor Nirwandy and Ahmad Azran Awang's paper "Conceptualizing Public Diplomacy Social Convention Culinary: Engaging Gastro Diplomacy Warfare for Economic Branding" has recently been published in Procedia - Social and Behavioral Sciences. This paper discusses how a nation's food can be used to construct its global image and identity for economic benefits.
Cultural exchange between Britain and China will become more frequent and fruitful along with steady improvement of relations between the two countries over recent years, Deputy Speaker Michael Bates of Britain's Upper House has said
In Iran, the cycle of presidential elections has coincided with the culmination of the nation’s World Cup qualifying campaigns; for a country whose relationship with the international community has been so complex and problematic, the presence of Team Melli (as they are known) at the tournament has taken on immense significance.