soft power

Relativity Media is leaping into the business of distributing Chinese films in the U.S. and is taking on new investment from Chinese partners that will allow it to expand its annual release slate to over 15 movies by 2015-2016, the company announced Monday at the Shanghai International Film Festival.

Noor Nirwandy and Ahmad Azran Awang's paper "Conceptualizing Public Diplomacy Social Convention Culinary: Engaging Gastro Diplomacy Warfare for Economic Branding" has recently been published in Procedia - Social and Behavioral Sciences. This paper discusses how a nation's food can be used to construct its global image and identity for economic benefits.

Cultural exchange between Britain and China will become more frequent and fruitful along with steady improvement of relations between the two countries over recent years, Deputy Speaker Michael Bates of Britain's Upper House has said

In Iran, the cycle of presidential elections has coincided with the culmination of the nation’s World Cup qualifying campaigns; for a country whose relationship with the international community has been so complex and problematic, the presence of Team Melli (as they are known) at the tournament has taken on immense significance.

International designers and fashion icons have been keeping a close eye on Middle Eastern fashion for style inspiration, while many global celebrities have recently been spotted wearing Arab-designed outfits on the red carpet, on stage and as day wear.

The holiday on the third Sunday in June has always taken a back seat to its May counterpart—Father’s Day only became an official holiday in 1972—but it has in fact taken root, in one way or another, in countries around the world.

Nowadays, propagandists fight an unorthodox war: no bloodshed, no artillery and surely no soldiers. The media is the weapon, journalists are the soldiers, the target is the viewer’s mind and the bullets are news bulletins and entertainment programs. The mass media have becomethe platforms through which twenty-first century wars are fought. Countries no longer colonize by means of the gun. Now they colonize by means of the satellite disk.

While the interest is only increasing among nations in applying branding practices in promoting tourism, investment and overall country perception, the academic treatment of the subject has been narrow and cursory. In my new book Shaping China’s Global Imagination: Branding Nations at the World Expo, I delineate the concept and practice of nation branding by comparing the various ways nations sought to engage the Chinese populace through the medium of pavilion space at the Shanghai World Expo.

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