soft power

Taiwan has launched a new program in which students and young professionals from the United States will visit Taiwan to learn more about the country through engaging with their Taiwanese counterparts and meeting government officials, the Ministry of Foreign Affairs said Tuesday.

This is the busy season for local film festivals in Israel. The Tel Aviv International Student Film Festival opened last weekend, the Cinema South International Film Festival opens on Sunday in Sderot, and the ninth annual Tel Aviv International LGBT Film Festival, TLVFest, will open Saturday night.

U.S. secretary of commerce Penny Pritzker will travel to Vietnam, the Philippines, and Myanmar with American chief executive officers in early June. Her visit is important because for Asia the heart of sustained engagement and indeed the very concept of security is economics.

The Shangri-La Dialogue styles itself as the premier forum for defence diplomacy in Asia.  Institutions and individuals whose primary function is the organised use of force are turned to the business of dialogue and communication. In a region so beset with tensions and rivalry as Asia, defence diplomacy is an important and welcome addition to the international scene.

In the long run, brands’ ultimate value lies in their ability to appeal to consumers outside their home market. Giants like McDonald’s, Coca-Cola, and Microsoft derive anywhere from 70 to 80 percent of total revenue from outside the U.S. And that’s the true marker of the power of a brand—and of a country’s economy. 

Seven students of M S University (MSU) have been selected for the prestigious European Union-funded Erasmus Mundus Fellowships worth Rs 85 lakh. The fellowship programmes are arranged and managed by the Office of International Affairs at the M S University of Baroda.

Much current analysis of Russian influence in its neighbourhood focuses on its use of ‘hard power’ tools. However, analysing Russia’s soft power efforts is no less important for understanding the full nature of Moscow’s power strategy in its neighbourhood.

Dubai retained its position as the second most important international retail destination globally for the third consecutive year – according to a report.  The emirate came closely behind London, which also retained its number one position, according to the 2014 edition of the annual How Global is the Business of Retail report released by real estate consultancy firm CBRE.

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