The safe return of 46 Indian nurses from Iraq is the result of astute diplomacy and a calibrated exercise of soft power by multiple agencies of government. While External Affairs Minister Sushma Swaraj engaged her counterparts at the political level in West Asia, including Foreign Ministers of the six oil-rich monarchies of the Gulf Cooperation Council, sound tactical leadership seemed to have been provided by Foreign Secretary Sujatha Singh and National Security Adviser Ajit Doval. 

China and South Korea have refined their propaganda war strategies every year. It is noteworthy that they have adopted a so-called soft power strategy in skillful ways to attract support and sympathy from other countries by improving their image through cultural activities.

In a meeting between President of the Children's Cultural Center of Serbia Olivera Ježina and Iranian Cultural Attaché in Belgrade Mahmoud Shalouei, the two officials inked an Memorandum of Understanding (MoU) which is supposed to pave the ground for promotion of cultural relations.

As Narendra Modi heads to Brazil for the BRICS Summit, Team Niti Central takes a look at India’s Soft Power in Latin America – the incredible popularity of Bollywood. A distant memory of a shared colonial past and a demographic dividend hungry for unbounded economic aspirations are not the only unifying factors between India and Latin America. India’s film industry is hugely popular in the region and has gone places where direct Indian diplomacy is perhaps yet to venture.

The Algerian national football team are to donate their entire World Cup prize fund to the embattled people of Gaza, it has been reported. According to quotes attributed to Algeria’s star striker Islam Slimani, the team will give up all of the estimated $9 million (£5.25 million) they received as valiant losers in the round of 16.

When Chinese first lady Peng Liyuan got off the presidential plane in Korea with President Xi Jinping, her fashion sense caught the attention of the media.  Peng, who was a renowned Chinese contemporary folk singer and performing artist, is regarded as an icon of the soft power in Beijing, successfully softening her husband's strong image.

One way to the world’s heart is through its stomach. That’s the thinking behind Brand USA’s Discover America campaign. The agency has launched a tasty marketing campaign inviting tourists from all corners of the globe to experience America “one dish at a time.”