With Narendra Modi saddled in the Prime Minister’s Office strongly and effectively, the nation is moving towards evolving and utilising its status as a soft power.  India’s achievements in areas like films, education and broadcasting are expected to help enable this quest of the Modi government. 

The jetliner is much more than a machine used to get from one spot to another.  It can represent hope, modernity and a country's power. And when things go wrong, that once mighty plane can bring about deep national disgrace.

A few years from now, the average tourist won’t be found gliding down a Venetian canal or perched atop the Empire State Building. They’ll be in lounging by a pool in Dubai, or shopping at a massive mall in Singapore, or doing God-knows-what in Bangkok. This is according to the latest MasterCard Global Destination Cities Index, released last week.

The Korean authorities have also put in place some useful facilities. “Global centers” have been built around the country, catering to the needs of foreign spouses, foreign investors, migrant workers, and tourists. Information desks have been set up for foreigners who may need information, especially in spots highly frequented by migrants. Foreigners are also increasingly visible in the media, participating in entertainment shows or in the news. Cultural events have been initiated to promote Korean culture to foreigners and foreign culture to Koreans.

China's foreign ministry has condemned the behaviour of some Chinese citizens in Africa following its ambassador to Tanzania giving an uncommonly frank newspaper interview in which he decried the "bad habits" of his compatriots. In the interview, Lu Xinsheng said Chinese businessmen smuggle ivory and rhino horns out of the country and flood local markets with counterfeit goods while contractors constantly try to undercut each other, resulting in shoddy infrastructure projects. 

China’s main goals in South America are economic, but it also hopes to win public and political support.  Thus, an economic push by China is also a soft power push, as Beijing uses its funding (both public and private) to win goodwill in developing countries.

Pew Global Research released the results of its “Balance of Power” survey, and it contains a lot of interesting data about what the world thinks about China. On the whole, impressions of China are positive.

“Our hawker food is famous throughout the world. “Many people come to Penang mainly for its food. “If we lose it, then Penang is finished. We must maintain our branding as the top street food destination in Malaysia,” he said, adding that anyone, including foreigners, could provide their feedback.