As the World Cup drew to a dramatic close on July 12, CPD reached out to a few public diplomacy experts and asked whether they thought Brazil’s hosting of the tournament had been worth it, in terms of its global image and soft power, and what it means for the country as it prepares for the arrival of the Olympics in 2016.

The team that lost this week is trying to beat the other team that lost this week. It's Brazil versus Netherlands -- honestly, I may have that wrong -- and at this point, even Brazilian supermodel Adriana Lima is barely interested. From a geopolitical balance-of-power perspective, does anyone care who comes in third? Is there a war in history where a country took home (at least, what was left of home) the proverbial bronze medal? After President Bush declared Mission Accomplished in the Iraq war, did he announce a run-off between Afghanistan and Iran? 

Russian President Vladimir Putin began a six-day Latin American tour aimed at boosting trade and ties in the region with a stop Friday in Cuba, a key Soviet ally during the Cold War that has backed Moscow in its dispute with the West over Ukraine. The two countries signed about a dozen accords in areas such as energy, industry, health and disaster prevention. Russian companies will participate in petroleum projects around Boca de Jaruco on the island's north coast, and that cooperation will extend to offshore oil deposits, Cuban government website Cubadebate said.

Ireland’s overseas aid programme has come out top in an international comparison of how richer countries help poorer nations. Irish Aid’s performance was declared a “stand-out” after earning top four places in all categories under which the programme was evaluated. It was ranked first under the heading of fostering institutions which means supporting recipient countries to strengthen their state institutions and structures so that they can better nurture their own development as a way out of poverty.

The Russian Foreign Ministry and the Federal Agency for the Commonwealth of Independent States, Compatriots Living Abroad and International Humanitarian Cooperation (Rossotrudnichestvo) plan to present a draft version of Russia’s “soft power doctrine" (entitled “Integrated Strategy for Expanding Russia’s Humanitarian Influence in the World”) to President Vladimir Putin before the end of summer.