soft power

Each recent British Foreign Secretary has brought their own flavor to public diplomacy. Robin Cook’s “ethical foreign policy” argued that strong values should provide the basis for an image that can then be used to promote overseas trade. Jack Straw and Margaret Beckett contributed to increased professionalism in PD, including a clearer focus on the outcomes of PD activities.

Foreign Secretary William Hague with UN Special Envoy Angelina Jolie and Brad Pitt

James Pamment reviews the British Foreign Secretary's PD legacy 

He is quick on his feet and can wriggle for Britain.  Before he could talk, he had generated a million words.  He is a fashion icon who triggered an unlikely rush on smocked sailor suits.  He is the future George VII, and he will be one year old on Tuesday.

Moscow's reaction to the downing of Malaysian Airlines Flight MH17 and the latest round of U.S. sanctions reveals signs of disarray over the strategic shift toward confrontation with the West.  Many Russian officials view the rising stakes with trepidation.

With Narendra Modi saddled in the Prime Minister’s Office strongly and effectively, the nation is moving towards evolving and utilising its status as a soft power.  India’s achievements in areas like films, education and broadcasting are expected to help enable this quest of the Modi government. 

The jetliner is much more than a machine used to get from one spot to another.  It can represent hope, modernity and a country's power. And when things go wrong, that once mighty plane can bring about deep national disgrace.

A few years from now, the average tourist won’t be found gliding down a Venetian canal or perched atop the Empire State Building. They’ll be in lounging by a pool in Dubai, or shopping at a massive mall in Singapore, or doing God-knows-what in Bangkok. This is according to the latest MasterCard Global Destination Cities Index, released last week.

The Korean authorities have also put in place some useful facilities. “Global centers” have been built around the country, catering to the needs of foreign spouses, foreign investors, migrant workers, and tourists. Information desks have been set up for foreigners who may need information, especially in spots highly frequented by migrants. Foreigners are also increasingly visible in the media, participating in entertainment shows or in the news. Cultural events have been initiated to promote Korean culture to foreigners and foreign culture to Koreans.

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