"The difference between cool Korea and earlier Asian pop culture waves is that Korea has been working to make this happen for almost two decades. Korea is cool because it decided to be cool — it's the first country in history that has made being cool a massive policy priority, backed by the Korean government to the tune of billions of dollars."

“Saudi Arabia has been a riddle wrapped in an enigma available to view only in the abyss of the world stage. To the rest of the world we are a very big question mark,” Hafez explains, meaning the world is eager to know this country beyond the stereotypes generated by 9/11 and as the “oil capital of the globe.” According to him, the first way to discover a country is by looking at its cultural elements – literature, poetry, cinema, TV, and paintings. 

Since the Israeli incursion into Gaza began more than a month ago, there has been a growing trend of celebrities vocalizing their reaction to the ongoing conflict. Media interest in the “flood of celebrities” and their outpourings has been incessant, provoking a level of scrutiny often reserved for world leaders. Expressions of solidarity with the Palestinians have emerged from a mix of artists. 

North Korea’s approach to marketing itself to foreign visitors has often been contradictory, the product of competing bureaucracies and the changing whims of the leadership.  In this environment, North Korean authorities can often seem hungry for foreign visitors one minute, then going out of their way to frighten them off the next.

From “Gangnam Style” and competitive electronic sports to kimchi-flavoured pot noodles, South Korea’s cultural exports are eagerly consumed around the world.  Filipinos are hooked on its dramas. The French love its pop music and its films. Last year South Korea raked in $5 billion from its pop-culture exports.

A Memorandum of Understanding has been signed on Tuesday between India's Public Service Broadcaster Prasar Bharati and Germany's Public Service Broadcaster Deutsche Welle facilitating the availability of Doordarshan programmes on a 'Free to Air' package, on a DTH (Direct To Home) platform. The agreement would allow coverage of DD throughout Europe, Asia, North Africa and even Australia. The international channel, which is named 'India Channel', targets at showcasing India's soft power to the world.

Sinology conferences are usually lacklustre affairs where scholars talk about anything from burial rituals in the Han dynasty to Tang poetry. However, a recent European sinology conference in Portugal has turned into a completely scandalous event thanks to some Chinese officials.