soft power

Since the Israeli incursion into Gaza began more than a month ago, there has been a growing trend of celebrities vocalizing their reaction to the ongoing conflict. Media interest in the “flood of celebrities” and their outpourings has been incessant, provoking a level of scrutiny often reserved for world leaders. Expressions of solidarity with the Palestinians have emerged from a mix of artists. 

North Korea’s approach to marketing itself to foreign visitors has often been contradictory, the product of competing bureaucracies and the changing whims of the leadership.  In this environment, North Korean authorities can often seem hungry for foreign visitors one minute, then going out of their way to frighten them off the next.

August 7, 2014

From “Gangnam Style” and competitive electronic sports to kimchi-flavoured pot noodles, South Korea’s cultural exports are eagerly consumed around the world.  Filipinos are hooked on its dramas. The French love its pop music and its films. Last year South Korea raked in $5 billion from its pop-culture exports.

A Memorandum of Understanding has been signed on Tuesday between India's Public Service Broadcaster Prasar Bharati and Germany's Public Service Broadcaster Deutsche Welle facilitating the availability of Doordarshan programmes on a 'Free to Air' package, on a DTH (Direct To Home) platform. The agreement would allow coverage of DD throughout Europe, Asia, North Africa and even Australia. The international channel, which is named 'India Channel', targets at showcasing India's soft power to the world.

Sinology conferences are usually lacklustre affairs where scholars talk about anything from burial rituals in the Han dynasty to Tang poetry. However, a recent European sinology conference in Portugal has turned into a completely scandalous event thanks to some Chinese officials.

If the United States hopes to maintain a level of influence in the world commensurate with its economic and military strength, it must modernize and dramatically improve some of its soft-power foreign policy tools. Many of those tools have proven ineffective, and fail to reflect the transformational changes in the past two decades prompted by technology, connectivity, and global markets.

Today, China faces two difficult options: On one hand, it can keep on pushing its territorial claims at the expense of regional stability and goodwill, appeasing nationalist elements back home. Alternatively, it can rein in hardline factions, sign up to a legally-binding Code of Conduct (CoC) in the West Philippine Sea, and emerge as a legitimate contender for regional leadership in the coming decades.

One of the nice things about being the most powerful person in the world is that people give you presents. It's unlikely that gifts from foreign countries do much to sway American diplomacy, but foreign visitors bestowing cumbersome or weird gifts is almost certainly one of the more entertaining parts of President Obama's job. 

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