soft power
Australians and New Zealanders tend to get annoyed when their accents get mistaken for one another, but there's one thing they do share. Both countries can lay claim to hosting the world's friendliest city, with Melbourne and Auckland jointly taking top honors in a new survey. Another southern hemisphere destination -- South Africa's Johannesburg -- didn't fare quite as well, being named as the most unfriendly.
Here lies the vision of China's peaceful rise. It is a concept first put forward in 2003 by Chinese authorities as the country was gradually reinforcing its role in international affairs. But this concept comes with many layers: Even while China is exporting its products all over the world, Beijing explains that it has no hegemonic ambitions. Can China be a superpower that is fundamentally unintrusive, and not a threat for its neighbors?
The reputation of a country is comparable to the brand images of companies and products and it’s very essential for its progress and prosperity. The need to understand and embrace nation branding is therefore very critical. Subsequently, managing a country brand is about national, regional and international identity and the politics and economics of competitiveness. But what happens when a nation brand goes through a crisis?
A new digital restoration of The Goddess, a 1934 silent movie from a golden period of the city's film industry, was recently shown at the Shanghai Film Festival. It is one of several remasterings that come as Beijing tries to extend its soft power by exporting Chinese culture around the world, and build a stronger movie industry able to compete internationally.
The summit, that brought together 50 heads of state, along with a range of US and African civil society and business leaders, is being seen as Washington's attempt to challenge China's status in Africa. Obama denied that the United States intends to compete with China for influence in Africa, however, he said that the relationship between the United States and China is not a zero-sum game.
Japanese noodle-soup shops can be found from Sydney to Stockholm. In Washington, New York and Los Angeles, long lines form at the hippest new ramen restaurants. The Japanese government is also using ramen as a form of soft power — or at least al dente power.
Whether through economic incentives, political pressure or international collaboration, there is no question that Moscow has the influence needed to maintain peace in the South Caucasus. With the myriad reasons for avoiding war on its southern periphery, Russia also has tangible motivations for keeping Armenia and Azerbaijan from returning to the battlefield.
By the time Obama was sworn in in 2009, Democrats enjoyed a 10-point lead in trust on foreign policy, and Obama did not hesitate in implementing his foreign policy vision. At every step along the way, Obama has been betrayed by his fervent faith in the effectiveness of soft power.