soft power

Ten years ago, Robert Kagan famously compared the relationship between the EU and the US to the one between Venus and Mars. Brussels would be the amicable face of the couple wielding its normative influence and soft power potential, in contrast with Washington's aggressive foreign policy. Recent developments, however, have shown that the EU might be giving up its soft politics for a more bellicose stance, at least on Russia.

It is easy to think of defence spending as building tanks, but it is also the optical equipment and computer technology that makes them work and which ends up having a commercial economic benefit. It can also fund innovative, scientific and other research, often at universities, that might not otherwise take place. That being said, there is no shortage of global economic innovation now, outside of defence, in areas such as stem cells, robotics, 3D printing or green technology. 

This week in public diplomacy, we looked at how culture is being used to redefine the 'coolness' of countries through gastrodiplomacy, music, art, and fashion.

Australians and New Zealanders tend to get annoyed when their accents get mistaken for one another, but there's one thing they do share. Both countries can lay claim to hosting the world's friendliest city, with Melbourne and Auckland jointly taking top honors in a new survey. Another southern hemisphere destination -- South Africa's Johannesburg -- didn't fare quite as well, being named as the most unfriendly.

Here lies the vision of China's peaceful rise. It is a concept first put forward in 2003 by Chinese authorities as the country was gradually reinforcing its role in international affairs.  But this concept comes with many layers: Even while China is exporting its products all over the world, Beijing explains that it has no hegemonic ambitions.  Can China be a superpower that is fundamentally unintrusive, and not a threat for its neighbors?

The reputation of a country is comparable to the brand images of companies and products and it’s very essential for its progress and prosperity. The need to understand and embrace nation branding is therefore very critical. Subsequently, managing a country brand is about national, regional and international identity and the politics and economics of competitiveness. But what happens when a nation brand goes through a crisis?

A new digital restoration of The Goddess, a 1934 silent movie from a golden period of the city's film industry, was recently shown at the Shanghai Film Festival.  It is one of several remasterings that come as Beijing tries to extend its soft power by exporting Chinese culture around the world, and build a stronger movie industry able to compete internationally.

The summit, that brought together 50 heads of state, along with a range of US and African civil society and business leaders, is being seen as Washington's attempt to challenge China's status in Africa. Obama denied that the United States intends to compete with China for influence in Africa, however, he said that the relationship between the United States and China is not a zero-sum game.

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