soft power

From joint collaboration to single window clearance - an Indian delegation would be showcasing the country's "soft power" at the ongoing Toronto International Film Festival. Led by Information and Broadcasting Secretary Bimal Julka, the team, which arrived here on Sep 6, will share details about the country's strength as a film shooting destination for foreign producers and would promote joint collaborations amongst stakeholders, said an Information and Broadcasting Ministry statement. 

Hollywood triumphed in China this summer afterTransformers: Age of Extinction broke all previous box office records there, selling over $300 million worth of tickets against a $244 million U.S. take. But jubilation over the film's Chinese success has been dampened somewhat by jeers from major news outlets in the West that Transformers 4 was yet another example of Hollywood's selling out to China. Critics of the film point to its numerous Chinese product placements, generously featured Chinese landmarks, cameos by Chinese pop stars, and a pro-Chinese-government message.

Photo reprinted courtesy of Micke Jakobsson via Flickr
September 5, 2014

Soft power was all over the news this week in public diplomacy.

Less than a decade ago, few ventured to the seaside village set against lush tropical forest and the Sierra Nevada mountains. Marxist rebels, paramilitary bands and narco-traffickers had the run of it. This was the bad-news Colombia of guerrilla wars and Pablo Escobar.  It is a nation far from perfect, with plenty of conflicts and problems, but on the mend and coming up.

Hard-headed bean counters are busy auditing the economic gains of Prime Minister Narendra Modi's visit to Japan but the PM seems to have shrewdly used "soft power" symbolism to boost the profile of a visit billed as a major international engagement. 

Dr. Carol Atkinson, professor of international relations at USC and a veteran of the United States Air Force, gave an hour-long briefing to USC students at the Annenberg School for Communication and Journalism about U.S. military tactics on Wednesday afternoon. Atkinson, who served in Operation Desert Storm, spoke on the shift of the U.S. military’s approach from hard tactics to soft, due to what she described as a changing tide of foreign policy and a new era in public diplomacy.

Venice gets 20 million visitors every year - but soon tourists may have to pay just to visit the city.  Locals are tired of day trippers who do not spend much money in the city, so now the authorities are proposing a daily fee of $40.

Authorities haven't given a reason for those moves. But they come as Chinese leaders try to tighten regulation of information circulating via chat apps and on Internet sites. As well, China is seeking to build its own culture of television, movies and animation to counter what it sees as the soft-power influence of the U.S. In a government report released in March, Chinese government planners called on officials to "quicken development of public cultural undertakings including the press and publishing, radio and television, and literature and art as well as the culture industry."

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