soft power

September 27, 2014

If there was something threatening about the incursion of Western cultural and political influence ten years ago, the China of today seems a bit more confident about its standing in the world. Not that this newfound swagger has supplanted the paranoic tendencies inherent to authoritarian rule...

The philanthropic sector has welcomed the Federal Government’s move to join forces with those of the United States, United Kingdom and Sweden to launch a $200 million Global Innovation Fund. Minister for Foreign Affairs Julie Bishop said that Australia would contribute $30 million over four years towards the fund that would see the Government take a more creative approach to the planning and delivery of development programs. 

That K-dramas have bolstered South Korea's cultural capital is quite established. In May 2013, Park was invited to Los Angeles to participate in the Leaders' Meeting for Creative Economy. The meeting brought together South Korean government and entrepreneurs to discuss Korea's economic growth on the world stage. Park was there to discuss how DramaFever and similar initiatives were helping to bolster South Korea's global influence.

Indonesia, home to the world’s largest population of Muslims, had some words of advice for the United States for defeating the extremist group Islamic State and other like-minded jihadists.

It's been several weeks since the coup that wasn't in Lesotho, yet there's been little progress in unravelling the tense political stand-off there. This comes despite the best efforts of President Zuma and his deputy, Cyril Ramaphosa, who have both invested plenty of time and diplomatic capital in efforts to find a solution. SA's influence only stretches so far, apparently.

It is time for China to explore the "recipe" for British cultural soft power, which generates many economic benefits. Cultural charm makes the United Kingdom an attractive option for foreign tourists, students and investors, and it oils the wheels of trade and business. A recent example involved wealthy Chinese businessmen who splashed out as much as 100,000 pounds ($163,160) on a hunting trip in Scotland. 

With a wealth of 'soft power' resources, Japan continually strives to enhance the attractiveness of its image overseas through human, cultural and intellectual exchange, and public diplomacy. In particular, Japan's so-called sub-culture of animation (anime), movies, comics (manga), pop music and Japanese cuisine, has significant global reach.

China and Southeast Asia are more intertwined than ever. Trade between these two regions is booming, and Chinese investors are pouring into Southeast Asia. China is fully involved in most regional security meetings organised by Asean. This era of Sino-Southeast Asian relations should therefore be a golden age bringing mutual peace and prosperity for all concerned.

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