soft power
The wonderfully named Thai Delicious Committee, a Thai-government-sponsored agency, has developed a machine that can supposedly distinguish genuine green curry from inferior imitations of the country’s classic dish. The existence of an officially sanctioned Thai green curry recipe, not to mention a machine programmed to robotically taste it, is but one example of Thailand’s ongoing efforts in culinary diplomacy.
Peking University has formed a research center dedicated to national "soft power," aiming to help the government spread Chinese culture and values abroad. "Cultural soft power is beginning to offer strong support for the rise of China. The country must enhance its cultural strength in order to dominate the global contest for soft power."
Japan is poised to project a global reality that the world has come to expect: leading-edge high tech, from the world’s fastest and safest trains to robotics, electronics and (my personal hope) free WiFi everywhere. Combine this with 21st century high touch – omotenashi (hospitality) safety, polite society, humility, modesty, and a green, sustainable economy – and you will really get the world enraptured by your stories.
In harnessing the benefits of global tourism, the international community will take “critical” steps forward in advancing the United Nations’ sustainable development goals and post-2015 development agenda, Secretary-General Ban Ki-moon said today.
Thai 'soft power' is highly visible in Indonesia through every-day encounters such as consumer products, entertainment, fashions, food and fruits, to name but a few. Somehow, Thai authorities who are promoting the country's smart power have no idea of utilising this popular and neutral medium. Na
India's prime minister is proposing a new addition to the lengthy list of annual U.N. observances: World Yoga Day. In his speech to the U.N. General Assembly, Prime Minister Narendra Modi extolled the therapeutic powers of yoga and said it could help tackle global problems.
China’s soft-diplomacy push hit a speed bump this week when the University of Chicago decided to pull the plug on renewing a controversial Beijing-funded Confucius Institute.The decision may prompt other universities to rethink their relationships with Confucius institutes – attractive because they offer free Chinese-language classes and cultural programs to cash-strapped colleges in the United States, albeit with limitations on what they can teach.