soft power

What does the Australia Network’s closure and the launch of Sky News’ Australia Channel mean for Australian soft power?  Since their inception, Australia’s international media organisations have trodden a fine line between promoting Australia’s interests in the Asia Pacific region and upholding the values of the Fourth Estate which sees critical reporting of government as central to its role.

China’s effort to project soft-power has suffered another serious setback after a second US university in a week announced it would close its on-campus Confucius Institute because of an apparent disagreement over Chinese government controls.

The wonderfully named Thai Delicious Committee, a Thai-government-sponsored agency, has developed a machine that can supposedly distinguish genuine green curry from inferior imitations of the country’s classic dish. The existence of an officially sanctioned Thai green curry recipe, not to mention a machine programmed to robotically taste it, is but one example of Thailand’s ongoing efforts in culinary diplomacy.

Peking University has formed a research center dedicated to national "soft power," aiming to help the government spread Chinese culture and values abroad.  "Cultural soft power is beginning to offer strong support for the rise of China. The country must enhance its cultural strength in order to dominate the global contest for soft power."

Japan is poised to project a global reality that the world has come to expect: leading-edge high tech, from the world’s fastest and safest trains to robotics, electronics and (my personal hope) free WiFi everywhere. Combine this with 21st century high touch – omotenashi (hospitality) safety, polite society, humility, modesty, and a green, sustainable economy – and you will really get the world enraptured by your stories.

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