The British government is spending £1.5 million ($2.44 million) to have all of Shakespeare’s works translated into Mandarin by the Royal Shakespeare company. UK culture secretary Sajid Javid said he hopes the move will build “stronger links with China.”

Ebola is thousands of miles away from Kenya's pristine Indian Ocean beaches, but the deadly disease appears to be discouraging tourism there and elsewhere in this vast continent.

Over the past few days, the positions and activities of the GCC and Egypt, Iraq, Jordan and Lebanon are becoming clearer against ISIS. The group, which met in Jeddah on Sept. 11, can now be dubbed the GCC+4.  First, the GCC+4 is to develop a multi-prong approach to soft power options to break ISIS’s logistical chains in manpower and finance as well as to develop counter-narratives to negate the group’s capabilities and messaging.

The sudden blackout of popular U.S. shows is seen as an example of Chinese leaders keeping a tight grip on foreign media to counter the U.S.'s soft power and shore up China's own television industry. Last year, Chinese censors withheld box office receipts while negotiating a rise in tariffs on Western importers. Now, Chinese leaders want to become not only international exporters of finished goods but also dramas and soap operas...

This week, China announced that it was sending 700 military personnel to join the UN's peacekeeping mission in South Sudan, an oil-rich east African state and site of an ongoing civil war. China has contributed to UN peacekeeping missions before, but the unprecedented size of its contribution, and its purpose in sending troops, reveals just how complicated China's foreign outreach has become as the country continues its rise to super-power status.

Where in the world is Armenia? It’s a question that the country’s President, Serzh Sargsyan, is hoping to get more people around the globe to answer correctly. He wants to mobilize the 10 million Armenians living abroad for a global internet publicity campaign to boost tourism and influence foreign investors. Referring to the “One Armenian, One Article” campaign, the BBC reminds that the idea is to get expatriates to write positive stories about the country.

Moving to end the Islamic State’s reign of terror in the Middle East, several nations are weighing hard-power, military options as well as soft-power propaganda tactics to dismantle the extremist army, discredit its ideology and discourage foreign recruits from its influence.