soft power

This week, China announced that it was sending 700 military personnel to join the UN's peacekeeping mission in South Sudan, an oil-rich east African state and site of an ongoing civil war. China has contributed to UN peacekeeping missions before, but the unprecedented size of its contribution, and its purpose in sending troops, reveals just how complicated China's foreign outreach has become as the country continues its rise to super-power status.

Photo reprinted courtesy of Trey Ratcliff via Flickr

A look back at trending topics in public diplomacy during the past week.

Where in the world is Armenia? It’s a question that the country’s President, Serzh Sargsyan, is hoping to get more people around the globe to answer correctly. He wants to mobilize the 10 million Armenians living abroad for a global internet publicity campaign to boost tourism and influence foreign investors. Referring to the “One Armenian, One Article” campaign, the BBC reminds that the idea is to get expatriates to write positive stories about the country.

Moving to end the Islamic State’s reign of terror in the Middle East, several nations are weighing hard-power, military options as well as soft-power propaganda tactics to dismantle the extremist army, discredit its ideology and discourage foreign recruits from its influence.

September 11, 2014

Intended to boost China’s “soft power”, the centres take the name of the peace-espousing sage. They tap into growing global demand for Chinese-language teaching. But they are also fuelling anxiety about academic freedom.

Passionate about cooking, the dynamic chef Adam Szczechura is a connoisseur of culinary arts from across the globe. With 15 years of professional experience, he brings with him extensive knowledge of world cuisines and culinary techniques as well. 

On the morning of September 8, Harvard University celebrated what school President Drew Gilpin Faust called an historic moment after it received a $350 million gift from a wealthy Hong Kong family. The gift, to the Harvard School of Public Health, is the largest ever in the university's 378 years of history. It may sound like a victory for Chinese soft power, but many Chinese netizens are angry that the money isn't being directed toward domestic concerns.

CPD hosted the BBC for an expert panel discussion, followed by a Q&A.

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