If this sounds like a national campaign, that's because it is. The South Korean government has made the Korean Wave the nation's No. 1 priority. Korea has multiple 5 year plans, the likes of which most democratic and capitalist countries have never seen. The government felt that spreading Korean culture worldwide was dependent on Internet ubiquity, so they subsidized Internet access for the poor, the elderly, and the disabled.

Qatar’s World Cup organizers view this ground as a blank canvas for a new era in the Middle East, a way to advance their society and use soft power—i.e., the world’s most popular sport—to promote the country’s foreign policy.

To transform India into a global manufacturing power with long-term sustainable growth of 9-10 percent, India needs to develop bilateral relations with countries boasting cutting-edge technological prowess: Japan, South Korea, Germany, Britain, France, Israel and the United States, rather than pursue the Goldman Sachs-created fiction of the BRICS, a random grouping of countries that have neither the inner coherence nor the collective vision to achieve a global economic power shift.

A handful of agencies that provide tours to the Democratic People's Republic of Korea say business is growing.  Visitors can circumnavigate the country if they wish, although the itinerary is filled with propaganda with tour guides enthusiastically trumpeting the nation’s achievements and industrial advancement.

Asia has been experiencing a period of political turbulence and polarization, both regionally and domestically.  But with new leaders at the helm, these countries (and in turn Asia) are on the threshold of more stable domestic and political functioning as they look inwards to address demands of the people for growth and jobs.

According to Quanjude, which boasts of having sold 196 million ducks around the world, the dish has played its part in Chinese international relations. Its chefs would accompany Chinese diplomatic missions and pictures in the museum show Henry Kissinger and Richard Nixon, who made a landmark visit to China in 1972, eating duck.

South Korea has gotten some less-than-desirable feedback in its campaign to raise the country’s international profile: many foreigners can’t tell South Korea apart from its nuke-loving northern neighbor. Over 30% of respondents in a government-sponsored survey of 6,000 people in about a dozen countries said they couldn’t “easily distinguish between South Korea and North Korea when [they] encounter news, articles, movies, websites or other content about Korea.” 

Shashi Tharoor is fond of narrating this apocryphal story to elaborate on how India is emerging as a “soft power”- as opposed to military might or “hard power”- through its many advances in science and technology and, more importantly, culture, of which the Indian film industry is a prominent component.