soft power

EU Flags by Werbe Fabrik

CPD Research Fellow Jami Fullerton bridges nation branding and public diplomacy through the Model of Country Concept in a new book.

It was the opening ceremony of ‘2017 as the year of Japan-India friendly exchanges’ when renowned Indian film director-writer, Imtiaz Ali announced the production of his new film, ‘Love in Tokyo’ in collaboration with a major Japanese film studio, Shochiku. This Indo-Japanese collaboration is a part of the friendly exchanges the two countries are looking at by means of cultural exchanges.

The personal touch shows Abe’s determination to maintain ties with the Philippines as Japan competes with China for business deals. Security ties between the Southeast Asian nation and the U.S. have deteriorated under Duterte, and with China growing increasingly assertive in the region, Abe is seeking to convince his counterpart to stick with Japan and the U.S.

Beijing predicts that the new Silk Road will allow China to extend and showcase its soft power both culturally and economically. We are in a "period of strategic opportunity" up to 2020, according to the Beijing leadership, notwithstanding the remarks from American president-elect Donald Trump or territorial disputes in the South China Sea.

There are strong and natural compatibilities between India and Pacific Island Countries. India would not displace existing international relationships, but rather complement them, strengthening the region, and in return helping India’s global position. But for that to happen, there needs to be more points of contact. India needs to ensure more diplomatic representation in Oceania. A good country to start would be the Kingdom of Tonga, which was never colonised and holds a unique soft power position in the South Pacific, and internationally.

The formal launch this month of China Global Television Network (CGTN), bringing the international channels of China Central Television (CCTV) and its digital presence under a new branding effort, should be understood as the latest push to develop an international broadcast infrastructure allowing China to advance its messages and flex its “discourse power.”

The anniversary of Shakespeare’s death is now over, but officially inspired adulation of Tang carries on. [...] Officials want to cultivate pride in Chinese literature, and boost foreign awareness of it. It is part of what they like to call China’s “soft power”.
 

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